Canada’s West Coast hub, Vancouver, is home to a Chinese immigrant population so large that the city has earned the nickname “Hongcouver” and the title of“most Asian city” outside of Asia. The city’s Chinese have enriched the culture and created employment opportunities, but recently the growing number of Chinese-language signs and advertisements has sparked protests from some non-Chinese residents.
Brad Saltzberg, a North Vancouver resident, told the Vancouver Sun he takes issue with targeted Chinese advertising for real estate agents, financial planning and other products because it undermines “traditional English and French Canadian identity.”
Saltzberg is also the spokesperson and regional director for Putting Canada First, a nonprofit “dedicated to the maintenance and advancement of traditional Canadian identity, history and language.” It appears that Saltzberg isn’t the only one who has a problem with the increasing use of Chinese in public. Last week, stickers that said “Please Respect Canada’s Official Languages” covered Chinese-language advertisements in West Vancouver’s bus stations.